Flat per editor. Unlimited views.

Questions

Do you charge for views?

No. Every plan has unlimited views.

What happens to my demos if I downgrade or a payment fails?

Your workspace moves to the new plan’s limits. On Free, your 5 most recently published demos keep serving with the “made with mado” badge, and the rest go offline. Nothing is deleted: upgrading puts them back. The other cases where a demo stops serving (illegal content, abuse, a legal order, or your own request) are listed in the terms.

Do I need a card to start?

No. Every workspace starts on Free — publish your first demos without entering payment details.

Monthly or annual?

Either. Pro is €32 per editor a month, or €26 billed annually. Team is €249 a month, or €199 a month billed annually. Cancel any time from Manage billing in Studio: the plan runs to the end of the period you paid for, then the workspace moves to Free and its 5 most recently published demos keep serving.

Can I take my demos and recordings with me?

Yes, on every plan, Free included. Download the recording you uploaded, or a published demo as a zip that plays offline from index.html with no analytics. The offline copy is the published demo, so its redaction is already applied; the source recording is exactly what you uploaded.

What is the social cut, and does Free include it?

A short video of the demo in 9:16, 1:1 or 16:9, up to 40 seconds, with a hook line and four to six key steps. Every plan can make it. On Free, exports carry the “made with mado” badge, like the plain MP4.

Does the help hub cost extra?

“Show me how” buttons and the help hub are on every plan. Free shows the same small mado badge as the player. “Build it for me” drafts a hub from your captures and screenshots; with AI assist off it still works, with a plainer draft.

What is a credit?

The unit AI work is counted in. Writing a demo, a rewrite, a Helper step, narration, a translation or a promo film plan each uses credits; the table above shows typical amounts. Every plan comes with credits each month: 20 on Free, 300 per editor on Pro, 2,000 on Team plus 300 for each extra editor. They reset on the first of each month and unused ones do not carry over. Studio shows the estimate before a job starts and what it used after, and never charges more than the estimate it showed.

What happens when credits run out?

AI work waits until the credits reset on the first of the month, or until you buy a pack on Pro or Team. Packs are 100 credits for €10, 500 for €45 and 1,000 for €80; pack credits last 12 months and are used after the monthly ones. Nothing else stops: uploads still make demos without AI, editing, publishing and analytics keep working, and running out of credits never takes a published demo offline.

Are uploads, voice and the Helper limited?

Free can start 10 uploads a day; paid plans have no daily limit. Voice & languages and the Helper are Pro and Team only and use credits, with up to 3 translated copies of a demo. A Helper run takes up to 100 steps on Pro and 300 on Team.

What is the Helper?

A Pro and Team assistant that suggests the next click in an app you point it at, once Learn this app has kept the screens. Auto-approving ordinary buttons is off by default and you switch it on for a run; risky ones, such as delete or pay, always need you. Every click is recorded before it happens, and it needs AI assist on. Learn this app (explore links, which only follows the app’s own links, stays inside the part of the app you start in, and reads) is free on every plan. The Helper and Learn this app need extension version 0.3 or later.

Who can re-capture a demo?

Pro and Team. Re-capture, Sync and rescan updates re-walk a changed flow and keep your tooltips and redactions. Free can still capture the flow again as a new demo.

Why the demo agent on Pro and Sonnet on Free?

On Free, Claude Sonnet writes a first draft from your screens, about 3 credits a demo. On Pro and Team, the demo agent on Claude Opus writes the draft, places each highlight on the control it describes, and a second model checks every highlight it draws, about 20 to 25 credits a demo. It costs several times more to run, so it comes with a paid plan.

What do the languages in Voice & languages translate?

Every word a viewer reads or hears that you wrote in mado: step names, tooltips, narration, chapters, the end card and the call to action. It makes a new draft in the target language for you to check. Text inside the screenshots themselves stays as recorded.

Is VAT included?

No. Prices are in euros and exclude tax. mado is sold through Link, Stripe’s reseller, which works out tax at checkout from your billing address: a consumer in the EU pays their country’s VAT rate, an EU business with a valid VAT number is reverse-charged and pays none, and elsewhere sales tax is added where it applies. Link issues the receipt and invoice; manage the subscription in Studio or at link.com.

Does the embed need a cookie banner?

No. The embed sets no cookies and stores nothing on a viewer’s device. Its analytics count views, steps reached, clicks and taps, device type, browser, country and the referring page. Unique viewers are counted per day with a keyed hash of IP address, user agent and demo whose key changes every day; the raw IP address and user agent are never stored. A lead form, if you add one, collects only what a viewer types into it.

Where is my data?

In the EU. mado is an EU company, EU-hosted and GDPR-native. The exceptions are both optional: AI assist sends step screenshots and the text read from them to Anthropic in the US, while the Helper, making a demo from a scan, and promo film planning send text only (page outlines, names and step text, never a screenshot); and Voice & music sends narration/music text to ElevenLabs in the US (plus your microphone recording, if you ask for a transcript in record mode). Both are off until you turn them on, and the Helper needs AI assist. Formal data residency commitments come with Enterprise.