Analytics definitions

Every number in the dashboard maps to one definition below — nothing is estimated.

Views

One view is one visitor session that opened the demo, counted from a fresh, per-page-load session id (see privacy in the embed). Bot traffic is excluded from this count and shown separately, never silently dropped.

Viewers

Distinct viewers, counted per day: views are deduplicated server-side by the daily-rotating visitor hash, not by anything stored on the visitor's device. Because the hash changes every day, the same person who opens a demo on two days counts as two viewers.

Completion rate

The share of views that reached the demo's last step.

Device split

Views grouped by coarse device class (phone / tablet / desktop), each as a share of total views in range. This is the dashboard's hero stat: the share of views on a phone.

Funnel

Per step: how many distinct views entered it, the drop-off rate since the previous step (0 on the first step), and the average time spent on it before the visitor moved on.

Clicked through and watched

A view is either someone who clicked through the demo or someone who let Watch mode play it. The funnel and the drop-off split the two, so a step that people reach by watching is not mistaken for one they chose to click.

Where viewers get stuck

A miss is a tap or click that hit nothing: the viewer expected something to happen there. Per step, the dashboard counts the misses and the share of viewers who entered that step and missed, worst step first, and draws the misses on the step's own screenshot next to the real target.

Sources and countries

Sources are the page the demo was embedded in or linked from, as the browser reports it. Country comes from the network in front of our server when it supplies one; we do not record a city or anything finer. Neither needs a cookie.

Tracked links and People & companies

Tracked links, People & companies and Slack or email alerts are on Pro and Team.

Add ?for=acme to a demo link, or make one in the editor under Publish, Share link, “Link for a specific person or company”. The label is a name you choose. The People & companies table lists every tracked link and, for each, the views, the furthest step reached, completion, whether they used the call to action, whether they watched or clicked, and when they last looked. Click a row for that person's step-by-step journey. A label is not a verified identity: it names who you sent the link to, and whoever opens the link is counted under it. mado does not look up a company from an IP address.

Call-to-action conversion

CTA click-through is the clicks on the demo's call-to-action button divided by the views of that version. A version with no call to action shows a dash.

Help hub analytics

A help hub has its own numbers. The hub funnel counts sessions that loaded help, opened it and opened a demo; completed counts finished views, not sessions. Top searches lists what people typed. “What people searched for and didn't find” lists searches that returned no result, which are the demos you have not made yet. Help by page shows which pages of your app people asked for help from.

Window

How far back you can query is a plan entitlement, not a UI setting — Free is capped at 30 days of history regardless of the date range requested.